USA Networks
Visual Design at Isobar NYC
PROBLEM:
USA Networks was experiencing high drop of rates and low engagement on their digital platform. Hierarchy issues between branding at the network level and an individual show level made the site a challenge to navigate and interact with.
Design
SOLUTION:
A destination with re-visitation potential, high levels of sharing and conversation with a deep level of immersion. While satisfying fans of particular shows, newcomers are welcomed and enticed; all while being definitively USA and positively impacting return on investment. I was responsible for visual direction and execution, working closely with a user experience designer and copywriter.
