Madison Square Garden

Visual Design at Isobar NYC

PROBLEM:

MSG wanted to create a responsive experience for their sports fans to visit and engage with 24/7 primarily focusing on pre and post game coverage, as well as a second screen experience for game time.

Design

SOLUTION:

A visually engaging responsive experience for NY sports fans wherever they are, in-season or off, to view original video content with pre-set schedules. Drive organic growth with MSG GAMEFLOW, our second screen experience, serves up real-time stats, video highlights, social commentary and more without ads. I was responsible for visual direction and execution, working closely with a user experience designer and copywriter.

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Results

+46% increase in MSG GAMEFLOW usage

〰️

+46% increase in MSG GAMEFLOW usage 〰️

Awards

  • 🥇 Best Broadcasting Website

    WebAward 2013

  • 🥇 Best Broadcasting Mobile Website

    WebAward 2013

  • 🥈 Silver Winner

    W3

  • 🥉 Official Honoree: Sports

    Webby Awards

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