Audible on Amazon
Product Design at Audible
OPPORTUNITY:
There were 1.3B visits to the Amazon homepage and 92% of those customers have never tried Audible (at the start of this initiative). The Amazon Gateway team was interested in promoting Audible on the homepage. We saw this as a huge opportunity for Audible brand awareness and acquisition.
Design
SOLUTION:
On the Amazon platform, 70% of Audible trials come from content-first shopping experiences. We created a new way of experiencing the magic of story telling, spoken word content and the Audible experience through cinematic audio trailers and an immersive e-commerce experience. The campaign would feature marquee audiobooks with an Amazon Sky UI refresh, friction-free checkout and a content-driven strategy. I was responsible for the visual direction, execution and user experience and editing of the trailer. I worked closely with our product, marketing and editorial team.
