Audible
Product Design at Audible
PROBLEM:
The Book Detail Page (BDP) is the apex of the Audible customer experience. Most Audible customers only get 1 audiobook a month. When a customer isn’t satisfied with their book selection, this leads to unhappy calls to customer service, book returns and even membership cancellations.
Design
SOLUTION:
Create a conceptual framework and strategy to test three different types of Book Detail pages to learn what information and types of content would help users evaluate different books and feel more confident about their purchase.
Process
Three different design directions were created to share with our senior leadership and CEO. I was present and engaged in the full ideation process from whiteboard to wireframes to art direction. I worked closely our editorial, marketing and prototyping teams.
Conceptual design & strategy
Wireframing & detailed design
User research
Design iteration