La Prarie Rare
Visual Design at Isobar NYC
PROBLEM:
La Prairie, the Swiss high-end luxury skincare was struggling to retain its customers. The brand's rich, Swiss history and voice was virtually nonexistent on their e-commerce platform and had no strategy or way of engaging with their customer base.
Design
SOLUTION:
A digital magazine and content platform experience that lives within laprairie.com and is promoted via e-communication and social media. LP Mag has its own rich editorial identity and encompasses La Prairie’s core brand content categories: source of discovery; scientific innovation; skincare authority; beauty secrets; spa, travel & resort, and pursuit of a luxurious lifestyle. I was responsible for visual direction and execution, working closely with a user experience designer and copywriter.
