La Prarie Swiss Ice Crystals
Visual Design at Isobar NYC
PROBLEM:
La Prairie, the Swiss high-end luxury skincare was struggling to retain its customers. Expensive price points were driving single purchases and their e-commerce experience failed to connect to or spark interest with their customer base.
Design Solution
SOLUTION:
A four-part film series, taking viewers on an epic journey to the top of the Swiss Alps to discover the magical ingredients in their new Cellular Swiss Ice Crystal Collection. Using rich, impactful storytelling techniques, our Quest for Timeless Beauty campaign includes a responsive site, high-impact custom ad placements, eCRM and social media. I was responsible for the visual design direction and execution as well as storyboarding for our films, working closely with a user experience designer, motion designer and copywriter.
Video Series
“The Quest for Beauty” is a four-part film series taking viewers on an epic journey to the top of the Swiss Alps to discover the magical ingredients in the Cellular Swiss Ice Crystal Collection. Rich, impactful storytelling techniques, design and motion graphics brought our campaign to life.